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Tendinţele marketingului modern la etapa actuală: experienţe mondiale şi locale

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dc.contributor.author Casap, Lucia
dc.contributor.author Savciuc, Oxana
dc.date.accessioned 2018-06-12T09:11:12Z
dc.date.available 2018-06-12T09:11:12Z
dc.date.issued 2017-09
dc.identifier.uri http://irek.ase.md:8080/xmlui/handle/123456789/461
dc.description Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 45-51. - Bibliogr.: p. 51 (18 tit.). E-ISBN 978-9975-75-893-2. en_US
dc.description.abstract Marketing has seen in its short existence several approaches, descriptions, and uses. Simultaneously with the increase in the population, which automatically generates an increase in the sales markets, it can be observed also an increase in competition on most of the products and services markets. Thus, from production-based economies, to subsequent consumption, a new, customer oriented approach is required. Internet access has mediated communication between companies, products and consumers, but in these circumstances, consumer tolerance towards marketing efforts has dropped dramatically. Based on the new context, both the marketing theoreticians and practitioners are trying to identify, define and apply new marketing trends. The applied research method for the elaboration of this article is the literature of secondary information sources. JEL CLASSIFICATION: M31 en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject Modern Marketing en_US
dc.subject Social Media Marketing en_US
dc.subject Digital Era en_US
dc.subject Marketing Trends en_US
dc.title Tendinţele marketingului modern la etapa actuală: experienţe mondiale şi locale en_US
dc.type Article en_US


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