IREK – AESM (Institutional Repository of Economic Knowledge)

Particularităţile instrumentelor de marketing în vînzările online

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dc.contributor.author Melnic, Igor
dc.contributor.author Golovco, Vasile
dc.date.accessioned 2018-06-12T09:07:50Z
dc.date.available 2018-06-12T09:07:50Z
dc.date.issued 2017-09
dc.identifier.uri http://irek.ase.md:8080/xmlui/handle/123456789/460
dc.description Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 41-44. - Bibliogr.: p. 44 (3 tit.). E-ISBN 978-9975-75-893-2. en_US
dc.description.abstract In the present day, the importance of the Internet for a company’s activity cannot be neglected. Practically the Internet has influenced all the marketing policies within the framework of a company, and especially, the promotion policy. This article describes the main online marketing tools used for promoting and developing an online business, and also for increasing the rankings in the searching engines, namely: mobile phone’s optimization, content marketing, SEM (Search Engine Marketing), social media, local SEO. JEL CLASSIFICATION: C8, M15, M31, M37, O3 en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject marketing en_US
dc.subject online marketing en_US
dc.subject Internet en_US
dc.subject optimization en_US
dc.subject securing of loyal customers en_US
dc.subject brand en_US
dc.subject promotion en_US
dc.title Particularităţile instrumentelor de marketing în vînzările online en_US
dc.type Article en_US


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