MICE tourism: marketing analysis of information support

Карчевская, Елена; Светогор, Марина

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dc.contributor.author	Карчевская, Елена
dc.contributor.author	Светогор, Марина
dc.date.accessioned	2023-01-16T11:24:28Z
dc.date.available	2023-01-16T11:24:28Z
dc.date.issued	2022-06
dc.identifier.isbn	978-9975-147-65-1 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/2373
dc.description	КАРЧЕВСКАЯ, Елена, СВЕТОГОР, Марина. MICE tourism: marketing analysis of information support = MICE-туризм: маркетинговый анализ информационного обеспечения. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 235-239. ISBN 978-9975-147-65-1 (PDF).	en_US
dc.description.abstract	This study analyzes the information support of MICE tourism, an area of the business tourism industry related to the organization and holding of various corporate events. The analysis of the content of the website of travel agencies was carried out by an expert method in commercial and PR areas. The results of the analysis can be used to develop a strategy for the development of enterprises in the MICE tourism industry. CZU: 338.486:004.738.52(476); JEL: M Business Administration and Business Economics; Marketing; Accounting; Personnel Economics M3 Marketing and Advertising	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	information support	en_US
dc.subject	MICE-tourism	en_US
dc.subject	tourism industry	en_US
dc.subject	Website	en_US
dc.title	MICE tourism: marketing analysis of information support	en_US
dc.title.alternative	MICE-туризм: маркетинговый анализ информационного обеспечения	en_US
dc.type	Article	en_US