IREK – AESM: Institutional Repository of Economic Knowledge

Browsing 2.Articole by Subject "personal branding"

Browsing 2.Articole by Subject "personal branding"

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  • Sturza, Doina; Saharnean, Liliana (ASEM, 2021-04)
    Personal branding has always existed, but it has been defined as a field and studied in more depth in the last half century. Personal branding is the strategy of each person, implemented to make known their name, their own ...
  • Balan, Andreea; Saharnean Liliana (ASEM, 2021-04)
    Personal branding is increasingly used in both: entrepreneurship and intrepreneurship. Exceptional situations prove once again that success means flexibility and differentiation, and consumers become more interested in the ...
  • Sajin, Vlada (Print-Caro, 2023-04)
    Social media has become an integral part of our lives, and its impact on personal branding is still evident these days. They represent a union through which you can develop and manage your personal image, but also build a ...

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