The present paper aims to conduct a comparative multicriteria analysis of the energy and economic performance of modern refrigeration appliances available on the Romanian household appliance market. The study evaluates ...

Organizational climate represents a central mediating variable between managerial conduct and employee performance, yet the mechanisms through which leadership style shapes this climate require deeper theoretical examination. ...

This paper examines the main factors influencing the purchase decision on the Temu platform in the Republic of Moldova, with a focus on the role of low prices and the impact of import duties planned for 2026.The study shows ...

In the context of digital transformation, advertising strategies are increasingly adapted to generational differences between Millennials and Generation Z, who differ in values, media consumption patterns, and expectations ...

In the contemporary aesthetic medicine industry, marketing acts as a significant and powerful socioeconomic mechanism that not only shapes consumer preferences but also perceptions of beauty standards and norms. This article ...

This article analyzes the application of online marketing strategy and the marketing mix in the context of the digital economy. Starting from the premise that digitalization has fundamentally changed consumer behavior, the ...

This paper analyzes the influence of the digital environment on the transformation of real consumer needs into socially constructed desires, highlighting the growing role of digital platforms in shaping behavior and decision- ...

The current research explores the dichotomy between the theoretical concept of free consumer choice and the practical reality of behavioral manipulation in modern marketing. While classical economic theories suggest a ...

The current article aims to investigate the impact of minimalism on consumer behavior considering the specifics of today's consumer practices. Minimalism started to be mentioned frequently in the discussion regarding the ...

The image of local public administration represents a strategic intangible asset that directly influences citizens’ trust, institutional legitimacy, civic participation, and the perceived quality of public services. In the ...