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Browsing Facultatea Business şi Administrarea Afacerilor by Author "Cristafovici, Profira"

Browsing Facultatea Business şi Administrarea Afacerilor by Author "Cristafovici, Profira"

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  • Analysis of the actual competitive environment of the financial-banking products market in the Republic of Moldova 
    Cristafovici, Profira; Panfil, Cristina (ASEM, 2022)
    The prospects for economic growth in the Republic of Moldova depend imperatively on the financing of entrepreneurship, especially from the internal sources provided by the financial-banking system. Under the influence of ...
  • Benchmarking-ul competitivităţii produselor. Studiu de caz. 
    Cristafovici, Profira; Panfil, Ion (ASEM, 2019-09)
    Benchmarking is a current concept and tool with a wide applicability in business marketing management, but which is currently under-implemented in the Republic of Moldova. The purpose of the present paper is to present the ...
  • Coordonate ale cercetării comportamentului consumatorului 
    Cristafovici, Profira (Academia de Studii Economice a Moldovei, 2014)
    In this article is pointed out that behavioristic research is a distinct and prior field for marketing researchers It is in continuous evolution, making available for decision makers new information about people as buyers ...
  • Diferenţierea - avantaj competitiv al întreprinderilor comerciale 
    Panfil, Ion; Cristafovici, Profira (ASEM, 2017-09)
    Each commercial enterprise has a certain competitive position on the market, depending on its size, resources, objectives, commercial strategy, etc. However, effective positioning on the market and achievement of objectives ...
  • The impact of digital transformations on consumer behavior 
    Cristafovici, Profira (ASEM, 2023-03)
    Cercetarea comportamentului consumatorului implică studierea multitudinii factorilor de natură endogenă și exogenă individului, care determină mentalități ale consumatorilor și comportamente de cumpărare. Un factor important ...

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