IREK – AESM: Institutional Repository of Economic Knowledge

Browsing Facultatea Business şi Administrarea Afacerilor by Author "Melnic, Igor"

Browsing Facultatea Business şi Administrarea Afacerilor by Author "Melnic, Igor"

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  • Impactul COVID-19 asupra turismului 
    Livandovschi, Roman; Melnic, Igor (ASEM, 2020-09)
    Tourism is considered one of the hardest hits by the COVID-19 outbreak. The sector is experiencing a rapid and sharp drop in demand and a surge in job losses at global level, putting many SMEs at risk. Despite tourism’s ...
  • Impactul turismului asupra comunităţilor locale 
    Livandovschi, Roman; Melnic, Igor; Faina, Ivan; Turcov, Ana (ASEM, 2018-09)
    Tourism is a sector that can contribute to the economic growth of a region. Moreover, tourism produces social benefits to the region (i.e. small and medium-sized enterprises’ development, creation of new jobs, improvement ...
  • Importanţa transportului aerian în turismul internaţional 
    Livandovschi, Roman; Melnic, Igor (ASEM, 2019-09)
    Purpose of the work. The purpose of this paper is to present the importance of studying and knowing the air transportation in tourism There are close links between air transport and international tourism. The latter, in a ...
  • Indicatorii-cheie de performanță în activitatea logistică a întreprinderii 
    Melnic, Igor; Graur, Anatol (ASEM, 2022)
    Managementul lanțului de aprovizionaredesfacere are drept scop satisfacerea necesităților clienților, obținerea unor performanțe înalte în cadrul organizației și identificarea modalităților prin care întreprinderile continuă ...
  • Influenţa emoţiilor asupra comportamentului consumatorului 
    Melnic, Igor; Livandovschi, Roman (ASEM, 2019-09)
    Purpose of the work. The purpose of this paper is to present the importance of studying and knowing consumer behavior in decision making, and in particular, the role of emotions on consumer behavior. Working methods. As a ...
  • Particularităţile instrumentelor de marketing în vînzările online 
    Melnic, Igor; Golovco, Vasile (ASEM, 2017-09)
    In the present day, the importance of the Internet for a company’s activity cannot be neglected. Practically the Internet has influenced all the marketing policies within the framework of a company, and especially, the ...
  • The phenomenon of fraud (SHRINKAGE) in the logistics system: definition, causes and methods of prevention 
    Melnic, Igor; Livandovschi, Roman (ASEM, 2022)
    The phenomenon of fraud in the logistics system is a very common phenomenon and is a huge challenge for modern businesses, which can cause considerable economic damage, especially to retailers. Shrinkage is the loss of ...

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