2.Articole
https://irek.ase.md:443/xmlui/handle/123456789/14
2024-03-28T20:29:55ZUtilizarea neuroștiințelor în dezvoltarea strategiilor de marketing
https://irek.ase.md:443/xmlui/handle/123456789/3199
Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing
Garea-Ciobanu, Vladalina; Bodorin, Jaclin
gained significant attention in recent years due to its potential to uncover the cognitive and emotional processes underlying consumer behavior. The study examines the use of techniques such as EEG and fMRI to measure brain activity, and how this information can be used to inform marketing strategies. Additionally, the paper discusses the emergence of neuromarketing, a field that combines neuroscience with marketing research, to provide a better understanding of consumer behavior. Overall, the study highlights the importance of neuroscience in improving the effectiveness of marketing strategies and the potential impact on the future of marketing. DOI: https://doi.org/10.53486/sstc.v1.52; CZU: 339.138:612.8; JEL: M0
GAREA-CIOBANU, Vladalina, BODORIN, Jaclin. Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing = The Use of Neurosciences in the Development of Marketing Strategies. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 225-227. ISBN 978-9975-180-05-4.
2023-04-01T00:00:00ZThe Power of Social Media Marketing for Businesses
https://irek.ase.md:443/xmlui/handle/123456789/3198
The Power of Social Media Marketing for Businesses
Burlac, Aliona; Frumosu, Xenia
Social media marketing has become integral to modern-day business strategies. With billions of active users on various social media platforms, businesses can utilize these channels to connect with their desired audience, build brand awareness and boost customer engagement. This article delves into the power of social media marketing, outlining all the tools and features businesses have at their disposal - such as paid advertising, influencer marketing, and content promotion. Finally, social media marketing's strength lies in its capacity to generate useful data and insights that businesses can use to refine their strategies. DOI: https://doi.org/10.53486/sstc.v1.51; CZU: 339.138:004.738.5:316.613; JEL: M31, L86, O33
BURLAC, Aliona, FRUMOSU, Xenia. The Power of Social Media Marketing for Businesses = Marketingul în rețelele de socializare. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 221-205. ISBN 978-9975-180-05-4.
2023-04-01T00:00:00ZTendințele dezvoltării marketingului online în Republica Moldova
https://irek.ase.md:443/xmlui/handle/123456789/3197
Tendințele dezvoltării marketingului online în Republica Moldova
Savca, Ana-Maria
Online marketing is a reality that any entity in the Republic of Moldova should take into account, regardless of its size. The application of marketing strategies in this field must be done at the same time as the new possibilities and technologies of online business and, of course, must be continuously developed. The purpose of this paper is to research the definition of the the term marketing and its components, emphasizing the importance and tendencies of online marketing. DOI: https://doi.org/10.53486/sstc.v1.50; CZU: 339.138:004.738.5; JEL: M31, O33, L86
SAVCA, Ana-Maria. Tendințele dezvoltării marketingului online în Republica Moldova. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 217-220. ISBN 978-9975-180-05-4.
2023-04-01T00:00:00ZRolul și impactul tehnologiei informației în prestarea serviciilor de transport feroviar: analiza comparativă pe plan național și internațional
https://irek.ase.md:443/xmlui/handle/123456789/3196
Rolul și impactul tehnologiei informației în prestarea serviciilor de transport feroviar: analiza comparativă pe plan național și internațional
Onofreiciuc, Mihaela
The freight railway transport sector has always played a crucial role in the global economy, being one of the most efficient and safe methods of transportation over long distances. In recent years, the development of technology and the introduction of modern means of service delivery have had a significant impact on the freight railway transport sector, facilitating the transportation process and reducing costs. DOI: https://doi.org/10.53486/sstc.v1.49; CZU: 656.2:004(478+100); JEL: M1, M15
ONOFREICIUC, Mihaela. Rolul și impactul tehnologiei informației în prestarea serviciilor de transport feroviar: analiza comparativă pe plan național și internațional. Coord. șt.: REMEȘOVSCHI, Natalia. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 215-216. ISBN 978-9975-180-05-4.
2023-04-01T00:00:00Z