2.Publicaţiihttps://irek.ase.md:443/xmlui/handle/123456789/92024-03-29T07:22:01Z2024-03-29T07:22:01ZThe Marketing Mix as the Basis for the Implementation of the Library's Marketing StrategyRailean, ElenaCheradi, Nataliahttps://irek.ase.md:443/xmlui/handle/123456789/31242024-03-01T08:02:18Z2023-09-01T00:00:00ZThe Marketing Mix as the Basis for the Implementation of the Library's Marketing Strategy
Railean, Elena; Cheradi, Natalia
The article proposes the use of the concept of marketing management in a modern library, analyzes the formation of the marketing mix and its use in long-term planning. The features of the use of marketing mix tools in the library's marketing strategy, based on seven elements of the mix, are highlighted. The library's main marketing goal is to ensure the quality of its documentary potential and the availability of resources and services to users. What is important is not just the creation of a new demand, but the development and the most complete satisfaction of the existing one, using all the available means of the library. The concept of the marketing mix allows you to clearly structure and analyze the activities of the organization, identify new development opportunities and implement specific measures for its prosperity. The use of the marketing mix in practice is useful in analyzing the implementation of an organization's strategy, as well as when introducing a new product or service to the market. The non-commercial marketing tools in the work of the library make it possible to achieve its competitiveness through the constant study of the target audience, the creation of new information products, the study of market conditions, the provision of loyal users, and the effective promotion of the organization's products and services. The activity of modern libraries is becoming more intelligent and complex, therefore there is a growing interest in marketing techniques, such as the marketing mix, which ensures effective planning in the organization and contributes to the maximum adaptation of the library and information services system to the needs of users. Marketing helps organizations, including libraries, taking into account the needs and requirements of users, as much as possible correspond to the time, the market, and fully satisfy their needs. DOI: https://doi.org/10.53486/cike2023.72; UDC: 021.4:339.138; JEL: M31; I23; I29
RAILEAN, Еlena, CHERADI, Natalia. The Marketing Mix as the Basis for the Implementation of the Library's Marketing Strategy. In: Competitiveness and Innovation in the Knowledge Economy [online]: 27th International Scientific Conference: Conference Proceeding, September 22-23, 2023. Chişinău: ASEM, 2023, pp. 662-669. ISBN 978-9975-167-39-0 (PDF).
2023-09-01T00:00:00ZOpportunities for visibility of USARB researchers in the global scientific community: 2017-2022Țurcan, ElenaMihaluța, Aculinahttps://irek.ase.md:443/xmlui/handle/123456789/26192023-11-07T15:15:22Z2022-09-01T00:00:00ZOpportunities for visibility of USARB researchers in the global scientific community: 2017-2022
Țurcan, Elena; Mihaluța, Aculina
In recent years, the idea that the university library would be the most appropriate and relevant in coordinating the management of research data has been increasingly discussed. The communication discusses the history of the bibliometric service of the USARB Scientific Library, the most important aspect in the activity of the modern library in assessing the quality of information related to scientific research and studying its quantitative side: promoting USARB scientific production in the USARB Institutional Repository Open Research Archive (ORA), creating profiles in Google Scholar, Orcid, Academia.edu and providing data to the National Bibliometric Instrument; information search in Webometrics, Open Ukrainian Citation Index (OUCI), Dimensions, eLIBRARY, Publish or Perish, Scopus, Web of Science. The results of the analysis of the Questionnaire regarding the level of participation of the Scientific Library in informing researchers and evaluating the results of scientific activity are presented, a process that is based on bibliometric measurement methods. The scientometrics, presented in this article, carried out by the Scientific Library, reflects the evaluation in comparison of the years 2017-2022 of the scientific contributions of academic staff, highlighting the citations of the scientific results obtained. In the article is provided theoretical and practical support necessary for researchers for the activity of the National Bibliometric Instrument, Google Scholar, Orcid, Academia.edu. The Scientific Library through the bibliometric service aims to connect scientists, provide them with platforms to share their research work and facilitate their tracking of articles relevant to their fields of study. CZU: [001.811+001.92]:027.7(478); JEL: I23; I29; Z19; DOI: https://doi.org/10.53486/cike2022.56
ŢURCAN, Elena, MIHALUŢA, Aculina. Opportunities for visibility of USARB researchers in the global scientific community: 2017-2022. In: Competitiveness and Innovation in the Knowledge Economy [online]: 26th International Scientific Conference: Conference Proceeding, September 23-24, 2022. Chişinău: ASEM, 2022, pp. 478-485. ISBN 978-9975-3590-6-1 (PDF).
2022-09-01T00:00:00ZThe satisfaction degree of doctoral students with the services provided by the ASEM Scientific LibraryNicuță, InaCheradi, Nataliahttps://irek.ase.md:443/xmlui/handle/123456789/20452023-11-07T14:55:31Z2022-01-01T00:00:00ZThe satisfaction degree of doctoral students with the services provided by the ASEM Scientific Library
Nicuță, Ina; Cheradi, Natalia
The article presents the results of the research of the degree of satisfaction of doctoral students regarding the services of the Scientific Library of Academy of Economic Studies of Moldova, the conclusions and recommendations for improving the informational service of doctoral students. DOI: https://doi.org/10.53486/9789975155649.59; CZU: [021.4:378.22]:005.336 + 303.621.35; JEL: I23
NICUȚĂ, Ina, CHERADI, Natalia. The satisfaction degree of doctoral students with the services provided by the ASEM Scientific Library = Gradul de satisfacție al doctoranzilor privind serviciile Bibliotecii Științifice a ASEM. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 2, pp. 399-407. ISBN 978-9975-155-64-9.
2022-01-01T00:00:00ZUniversity library in the modern information space: new opportunities, problems, and risksSuvac, Nataliahttps://irek.ase.md:443/xmlui/handle/123456789/20442023-11-07T14:55:29Z2022-01-01T00:00:00ZUniversity library in the modern information space: new opportunities, problems, and risks
Suvac, Natalia
The article addresses the problems of a new direction in the development of university libraries in the information and educational environment caused by the pandemic. Libraries have developed new skills in distance communication, and the introduction of new services and the creation of new electronic and media resources have enhanced the role of the library in providing information to various categories of users. DOI: https://doi.org/10.53486/9789975155649.58; CZU: [027.7:004.7]:614.4; JEL: I23
SUVAC, Natalia. University library in the modern information space: new opportunities, problems, and risks = Biblioteca universitară în spațiul informațional modern: noi oportunități, probleme, riscuri. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 2, pp. 395-398. ISBN 978-9975-155-64-9.
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