In a market economy, the goal of any economic agent is to make a profit from the development of his economic activity. In the sales sector, which is currently characterized by the existence of a very wide range of products, ...

At present, increasing the economic efficiency of the services is the main objective for both service companies and those from other sectors of activity. The main criteria for evaluating the efficiency in the services ...

The exhibition is an effective marketing tool. Many companies do not analyze the effectiveness of participation in exhibitions. This leads to the likelihood of repeating errors. The authors proposed a comprehensive approach ...