This article aims to define the concept of marketing planning and it’s importance for every company, also for the company which activate on real estate market. On the housing market the product is very specific and has a ...

A market environment analysis is an analysis of both the external and internal environments related to an organization. An economical tool for conducting a market environment analysis is the Political, Economic, Socio-cultural ...

This article aims to highlight the main opportunities and risks faced by buyers in the real estate market. Here, will be analyzed the the stages of the purchasing decision processand we will identify the possible risks ...