IREK – AESM (Institutional Repository of Economic Knowledge)

Browsing by Subject "factors influencing consumer behavior"

Browsing by Subject "factors influencing consumer behavior"

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  • Melnic, Igor; Livandovschi, Roman (ASEM, 2019-09)
    Purpose of the work. The purpose of this paper is to present the importance of studying and knowing consumer behavior in decision making, and in particular, the role of emotions on consumer behavior. Working methods. As a ...