ADNOTARE. Belostecinic Igor, “Brandingul în planificarea strategică de marketing”,gradul ştiinţific solicitat: doctor în ştiinţe economice, specialitatea: 521.04. Marketing şi logistică. STRUCTURA TEZEI: Lucrarea este ...

The efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image ...