IREK – AESM: Institutional Repository of Economic Knowledge
DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Communities in DSpace
Recently Added
-
Bokor, Edita; Sava, Alina; Stanila, Victor; Nen, Madlena
(SEP ASEM, 2025-05)
This article explores the role of artificial intelligence (AI) in enhancing accessibility for persons with disabilities within Europe’s 112 emergency communication systems. Despite regulatory and ethical commitments to ...
-
Zubareva, Irina
(SEP ASEM, 2025-05)
This article investigates the application of neuromarketing technologies as a strategic approach to increasing the attractiveness of banking products and services. Due to the intangible and complex nature of financial ...
-
Moscaliuc, Ruslana
(SEP ASEM, 2025-05)
This paper analyzes the strategic role of Customer Relationship Management (CRM) systems in enhancing business performance. The aim is to show how CRM supports customer loyalty, automates processes, and improves decision-making. ...
-
Sidor, Vanesa-Luisa; Cuc, Lavinia-Denisia; Rad, Dana; Pantea, Mioara Florina
(SEP ASEM, 2025-05)
The increasing integration of digital technologies within organizations has inevitably brought changes in the interactions between managers and employees, thus modifying the classic ways in which they interacted within the ...
-
Ivașcenco, Iulia
(SEP ASEM, 2025-05)
This paper investigates how antifragility strategies can be developed and applied within the cosmetics industry to turn volatility into a driver of growth. The aim is to provide a structured antifragility model for firms ...
View more