• AI and Accessibility Advances in 112 Emergency Call Management 

  Bokor, Edita; Sava, Alina; Stanila, Victor; Nen, Madlena (SEP ASEM, 2025-05)

  This article explores the role of artificial intelligence (AI) in enhancing accessibility for persons with disabilities within Europe’s 112 emergency communication systems. Despite regulatory and ethical commitments to ...
• Neuromarketing in the Banking Industry: New Approaches to Enhancing Product Attractiveness 

  Zubareva, Irina (SEP ASEM, 2025-05)

  This article investigates the application of neuromarketing technologies as a strategic approach to increasing the attractiveness of banking products and services. Due to the intangible and complex nature of financial ...
• Theoretical-Conceptual Aspects of Customer-Oriented Business Organization 

  Moscaliuc, Ruslana (SEP ASEM, 2025-05)

  This paper analyzes the strategic role of Customer Relationship Management (CRM) systems in enhancing business performance. The aim is to show how CRM supports customer loyalty, automates processes, and improves decision-making. ...
• Manager-Employee Interaction in the Age of Digital Transformation 

  Sidor, Vanesa-Luisa; Cuc, Lavinia-Denisia; Rad, Dana; Pantea, Mioara Florina (SEP ASEM, 2025-05)

  The increasing integration of digital technologies within organizations has inevitably brought changes in the interactions between managers and employees, thus modifying the classic ways in which they interacted within the ...
• Business Antifragility Strategies in the Cosmetics Industry: Modeling Decision-Making under Uncertainty 

  Ivașcenco, Iulia (SEP ASEM, 2025-05)

  This paper investigates how antifragility strategies can be developed and applied within the cosmetics industry to turn volatility into a driver of growth. The aim is to provide a structured antifragility model for firms ...

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